10 Alternative Paid Advertising Platforms for Small Businesses

Nowadays, using paid advertising costs immensely, making it hard for small businesses which need it the most. That’s why alternative paid advertising platforms are now available for small businesses to help them find their ideal audience immediately. Let’s dive into the choice of paid advertising platforms here.

10 Great Alternative Paid Advertising Platforms

The following list of alternative paid advertising offers various benefits for you. Review them meticulously before picking one suitable for your condition. 

1. Yahoo Gemini

Yahoo Gemini can show detailed analytics and insights, allowing you to track your campaigns’ real-time performance. You must first register your account, define your target audience, and start creating compelling ad content with your Yahoo Gemini account.

After creating engaging ad content to lure your potential audience, you may find these beneficial features from Yahoo Gemini.

• Diverse ad formats like image ads, app install ads, carousel ads, and search ads.
• Easy tailoring for different advertising strategies.
• Separate controls for desktop and mobile campaigns.

Also Read: 10 Unique Digital Marketing Campaigns That Captivated Audiences

2. AdColony

If you’re focusing on video advertising, AdColony is your best choice. This platform allows most Unity/Android/IOS/Adobe Air publishers to monetize ads. Also, there are some features you can enjoy while using this platform, as you can see below.

• Innovative instant-playing HD videos;
• easy data access from various groups;
• various advertisement formats; and
• the use of full-screen videos.

3. Taboola

Reach people from popular platforms such as USA Today, Business Insider, or Yahoo! with Taboola. Taboola specializes in native ads, and what makes it stand out is that it is super easy to use. Here are some features and benefits you can get from Taboola.

• Transparent campaign data;
• easy access to over 1 billion users;
• various ad formats; and
• your content will be recommended on top websites.

Also Read: Designing Brand Identity: Tips and Tricks for Successful Business

4. BuySellAds

Another alternative paid advertising platform you can consider is BuySellAds. This platform is great for presenting display ads to particular websites in specific niches. Find out how BuySellAds can elevate your advertising projects by examining these benefits.

• Easy to use;
• gain premium ad inventory access;
• diverse ad formats, from email to podcast; and
• seamless process from one portal.

5. OddBytes

OddBytes is the right choice for those who want to edit campaigns quickly and access visualized analytics to monitor trends. With OddBytes, you can perform various ad activities, some of which are below.

• Implementing search fields, animations, and forms;
• creating interactive rich media;
• engage with high-intent users; and
• presenting a comfortable new tab experience.

6. Ad Recover

Elevate your ad revenue with Ad Recover! Ad Recover can be a beneficial alternative paid advertising platform, offering various key features. Below are three compelling features of Ad Recover.

• User-friendly and non-obstructive ads since Ad Recover has an anti-adblock script.
• There’s a layout optimizer that allows publishers to optimize the revenue from adblocked inventory.
• The ability to deliver ads faster since Ad Recover won’t be affected by IP marking or VPN re-routing.

7. MediaVine

Maximize the effectiveness of your campaigns with MediaVine! As a full-service ad management platform, Mediavine lets you focus only on creating fantastic content. As a platform to help website owners monetize their ads, MediaVine has several beneficial features you’ll love.

• Allows several advertisers to bid on an ad space simultaneously with header bidding.
• Machine learning is available to optimize ad placement.
• Video ad technology to monetize video content.
• There are detailed analytics to help you track your ad performance and revenue.

8. AdRoll

The platform that allows you to reach a large audience anywhere on the web, AdRoll, might be the one you’ll like. Because this platform has a user-friendly interface, it makes it easy to use. The features of AdRoll can be viewed from the points below. The features of AdRoll can be viewed from the points below.

• Native advertising that can boost click-throughs.
• AdRoll is also mobile-friendly, so it can reach prospects better since most customers use mobile devices.
• The ability to optimize campaigns across Instagram, Facebook, and TikTok from one place.
• Engage customers with video ads that have compelling motion and sounds.

Also Read: Top 10 Innovative eCommerce Design for Better Experience

9. Epom

Still unsure whether to use an alternative paid advertising platform? Then, you can opt for Epom, which lets you use their services during the 30-day trial. If you feel that Epom suits your needs, consider purchasing it. See the advantages of using Epom by reading these points for your reference.

• Full customization;
• unique and various ad formats; and
• detailed analytics.

10. SharpSpring Ads

Marketing automation and retargeting can also be collaborated with SharpSpring Ads. This software is designed not only for large businesses but also for small businesses. See below for some features you can use on SharpSpring Ads software.

• This software can prompt automated actions based on ad engagement.
• Attribute leads to campaign.
• Retarget advertisers’ email lists for more conversions.

Also Read: Continuous Product Design: The Comprehensive Explanation

Which Alternative Paid Advertising Platform Would You Consider?

From the list of alternative paid advertising platforms above, which one would you consider? If you’d like one which has many advantages and can have various advertisement formats, consider AdColony.

Take a chance to use these alternative platforms for paid advertising to enhance your brand visibility, reach a wider audience, and roll up your profit!

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