Learning how to build a trusted brand is essential since it can boost sales in a business. There are at least 10 strategies to foster trust in a brand, so remember to implement these to set a foundation for customer retention.
Key Takeaways:
According to the European Journal of Marketing, the higher the trust in a brand, the more committed the customer is to the brand. Subsequently, the probability that the customers will purchase the products will also be higher. Hence, there are 10 practical ways to build trust in a brand, as explained below.
Building trust in a brand starts with understanding its audience and aligning with figures they admire. Associating with respected individuals helps reinforce credibility and create a stronger emotional connection.
For example, Nike established credibility by collaborating with top athletes like Serena Williams, Cristiano Ronaldo, and Michael Jordan, showing that their products are reliable for aspiring athletes.
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Building brand trust requires clear goals and consistent measurement. This includes fostering loyalty, gathering positive reviews, and demonstrating credibility through strategic actions.
For example, LinkedIn builds trust by positioning itself as a platform for economic opportunities. With a clear mission, it has grown to over 700 million members worldwide, proving the impact of a strong brand strategy.
One of the 10 ways to build trust in your brand is by focusing on transparent communication. This means a brand should communicate everything with customers, such as problems with delivery partners or other issues, to prevent misunderstanding.
One example of a brand that practices transparent communication is Zappos, an American online shoe and clothing retailer. Every month, Zappos created a newsletter that shared detailed operating procedures, like spending on electricity and answers to employee questions.
Another tip to follow is to define company values. By defining values, you can make a brand more trustworthy. This practice has been followed accordingly by The Body Shop, as they provide only products with naturally based ingredients.
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Occasionally sharing Instagram posts or stories featuring your team helps people connect with your business on a personal level. This approach also strengthens your employer brand, which can boost employee referrals and attract top talent.
For example, Starbucks builds brand trust by sharing real stories about its employees, highlighting their experiences and the company’s impact. This transparency not only engages customers but also reinforces credibility among potential hires.
Using social media as a medium to build trust is no joke. How are marketers using social media to build brand trust? Simple. A brand can gain customers’ trust by posting regularly on Instagram, TikTok, or X and responding to its comments or reviews.
Furthermore, social media allows brands to see how customers share their experiences when enjoying their products. It’s part of effective advertising! Adidas, for example, applies this strategy by consistently replying to customer reviews and comments on X as quickly as possible.
Make sure to use trust signals to amplify brand trust. These can take various forms, such as security badges, certification seals, or logos that highlight partnerships with well-known organizations. These elements help establish credibility and assure customers of the brand’s reliability.
Many brands leverage trust signals to reassure their customers. For example, TechD features the IBM logo, signaling their official partnership and reinforcing its authority in the industry.
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Another key strategy on how to build a trusted brand is doing the branding consistently across channels. This includes using the same fonts, photography styles, and the placement of the company logo across all channels so people can immediately spot your brand.
A great example of this is IKEA. The brand consistently delivers charming and witty messaging across its social media, print, and digital marketing campaigns, reinforcing its playful yet reliable image.
No company is perfect, so being open to feedback is essential. It’s good to see positive comments for motivation, but it doesn’t mean the negative ones should be avoided. Instead, use them as opportunities for growth. Listen to your customers, make improvements, and show them that their voices matter.
For example, the Royal Bank of Canada (RBC) responded to a customer on X who was canceling their account. Despite the frustration expressed, RBC remained professional and empathetic, offering assistance and showing that they valued the customer’s business.
A great way to build brand trust is by showcasing customer testimonials. Sharing key business data or expert insights can further strengthen credibility. Take HubSpot, for example. It features testimonials and case studies on its website, allowing potential customers to see real results and success stories.
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Learning how to build a trusted brand is a never-ending and dynamic process. As a brand, you can always practice those ten ways to build brand trust, from understanding the audience to showcasing testimonials.
Consistency is key. Whether maintaining a cohesive visual style or ensuring uniform typography, every detail helps reinforce recognition.
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