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License

How licensing works

When you purchase a DM Letter Studio font, you are purchasing a perpetual commercial license to use that font under the terms of the license tier you selected. Your font files are available for download immediately after payment, and a copy of your license can also be provided by email for your records.

You are responsible for keeping the font files secure and preventing any unauthorized access, copying, sharing, or redistribution. You may only use the fonts in ways that are explicitly permitted by the license you purchased. Any other use is not allowed.

The Standard License grants worldwide, perpetual rights for everyday brand and marketing use. You may create one registered or unregistered logo for a single legal entity. You can later refresh or completely redesign that same mark for the same entity without paying an additional fee. Web use is allowed by self-hosting the webfont on one publicly accessible domain that you control; all subdomains under that domain are included. There is no page-view cap. You may stage and test the site on localhost or password-protected servers as part of your normal workflow. Third-party font hosting services such as Google Fonts or Adobe Fonts are not permitted under this license.

For social media, you may publish unlimited posts consisting of static images or short videos up to two minutes each on any platform and on any account you manage for the licensed entity. For publications, you may create and distribute up to 5,000 aggregate copies across print and digital download. This total includes items like brochures, catalogs, lookbooks, magazines, PDFs, and e-zines.

Merchandise under the Standard License is allowed up to a combined total of 2,500 physical end products for sale that incorporate the font in their artwork. This cap applies across all items and variations. A multi-item pack that is sold as a single SKU (for example, three stickers or a bundle of four postcards) counts as one product toward the limit. Promotional giveaways and in-house uses such as stationery, uniforms, and signage do not count toward the merchandise total.

This license expressly includes crafting-related goods. You may create handmade or manufactured items for sale, such as mugs, tumblers, shirts, hats, tote bags, decals, cards, labels, stamps, and wall art, provided your total manufactured quantity across all such goods does not exceed 2,500. You may also create digital craft files for sale, including SVG cut designs for machines like Cricut or Silhouette. When selling digital craft files, all text must be converted to outlines (curves/paths) so that customers cannot type new words using the font. The font files themselves may not be included, linked, embedded, or shared in any way. Editable templates that allow buyers to change the wording with the font are not allowed under this license.

Embroidery and needlework designs are covered as well. You may create and sell stitch files (such as .PES, .DST, .EXP and similar) that incorporate lettering rendered from the font, provided the lettering is converted to stitches. The stitch files must not allow end users to type new words with the font, and the font files themselves must not be included in any download. Physical embroidered goods you produce for sale count toward the same 2,500-unit merchandise cap. Embroidery stitch files themselves do not count as “publications”; treat them as digital craft files and follow the same conversion and no-redistribution rules.

Where a single design is offered in multiple sizes, colors, or materials, those are considered variations of one item. If you sell the same design in different packs (for example, “single sticker” and “5-pack”), count each unique SKU you manufacture physically toward the 2,500 limit. If you partner with a local print shop to fulfill your items, the manufacturing still counts toward your total; the shop may not keep or reuse the font files.

Tattoo use is permitted for one physical tattoo studio at a single street address. The font may be installed only on computers owned or leased by that studio and may be used only for clients tattooed at that address. If the studio relocates, the license moves with it. Off-site conventions and guest spots are not covered by the Standard License.

For promotional material, there is no cap on impressions or printed copies. You may create online ads, posters, flyers, banners, and other promotional pieces in any quantity, provided the usage remains within the scope of this license.

The Standard License does not permit game development, app or software use, or any form of embedding in a consumer application. It also does not cover motion pictures or television series. If your project involves an app, software, game, film, or TV production, or if you need more than one website domain, more than 2,500 merchandise units, or editable templates for customers, please upgrade to a higher tier.

What you can do (summary): create one logo for one entity; self-host the webfont on one domain you control; publish unlimited social posts with videos up to two minutes; create up to 5,000 total print and digital publication copies; produce up to 2,500 physical merchandise units; sell outlined SVG cut designs and embroidery stitch files that do not allow end users to type with the font; make unlimited promotional materials; operate one tattoo studio location.

What you cannot do: include or share the font files in any download; use third-party font hosting; sell editable templates that let customers type with the font; exceed the 2,500 merchandise cap without upgrading; use the font in apps, software, games, films, or TV; run off-site tattoo guest spots under this license.

If you need help choosing the right tier, tell us your product type, sales volume, domains, and whether you need editable templates or software embedding, and we’ll point you to the correct license.

The Business License grants worldwide, perpetual rights for broad, everyday brand use at an unlimited scale. You may create one registered or unregistered logo for a single legal entity. You can refresh or completely redesign that same mark for the same entity at any time without additional fees. Web use is allowed by self-hosting the webfont on one publicly accessible domain that you control; all subdomains under that domain are included. Page views are unlimited. You may stage and test the site on localhost or password-protected servers as part of your workflow. Third-party font hosting services such as Google Fonts or Adobe Fonts are not permitted under this license.

For social media, you may publish unlimited posts on any platform and on any account you manage for the licensed entity, with no cap on video length. For publications, you may create and distribute unlimited print and digital copies. This includes brochures, catalogs, lookbooks, magazines, PDFs, e-zines, and similar materials.

Merchandise under the Business License is unlimited. You may produce any quantity of physical end products for sale that incorporate the font in their artwork, including apparel, packaging, accessories, signage, and décor. Crafting uses are included. You may create handmade or manufactured items such as mugs, tumblers, shirts, hats, tote bags, decals, cards, labels, stamps, and wall art in any quantity.

You may also sell digital craft files, including SVG cut designs for machines like Cricut or Silhouette, as well as embroidery and needlework stitch files such as .PES, .DST, and .EXP. For all digital craft files, convert text to outlines or stitches so customers cannot type new words using the font, and do not include or share the font files. Editable templates that let buyers change the wording with the font are not covered by this license.

Tattoo use is permitted for one studio brand across unlimited physical locations. The font may be installed on computers owned or leased by that brand and used for clients tattooed at any of its studios. New branches are automatically covered. Relocations, conventions, and guest spots are included for the licensed brand.

Promotional materials have no cap. Create online ads, posters, flyers, banners, billboards, and other promotional pieces in any quantity, provided the usage remains within this license.

This license does not permit game development, app or software use, or any use in motion pictures or television series. If your project involves an app, software, game, film, or TV, or if you need more than one website domain, please upgrade to the appropriate tier.

What you can do (summary): create one logo for one entity; self-host the webfont on one domain you control with unlimited traffic; post unlimited social content with any video length; publish unlimited print and digital copies; produce unlimited physical merchandise; sell outlined SVG cut designs and embroidery stitch files that do not let end users type with the font; run a tattoo brand across unlimited locations; create unlimited promotional materials.

What you cannot do: include or share the font files in any download; use third-party font hosting; sell editable templates that allow customers to type with the font; use the font in apps, software, games, films, or TV; host the webfont on more than one domain without upgrading.

The Enterprise License grants worldwide, perpetual rights for large-scale brand use across web, social, publishing, and merchandise, plus limited rights for apps, games, and long-form video. You may create one registered or unregistered logo for a single legal entity and you may refresh or completely redesign that same mark for the same entity at any time without additional fees.

For the web, you may self-host the webfont on an unlimited number of publicly accessible domains that you control, including all related subdomains. Page views are unlimited. You may stage and test on localhost or password-protected servers as part of your workflow. Third-party font hosting services such as Google Fonts or Adobe Fonts are not permitted under this license.

Social media usage is unlimited on any platform and account managed for the licensed entity, with no cap on video length. Publications are unlimited across print and digital, including brochures, catalogs, lookbooks, magazines, PDFs, and e-zines.

Merchandise under the Enterprise License is unlimited. You may produce any quantity of physical end products for sale that incorporate the font in their artwork, including apparel, packaging, accessories, signage, and décor. Crafting uses are included at any scale. You may create handmade or manufactured items such as mugs, tumblers, shirts, hats, tote bags, decals, cards, labels, stamps, and wall art without a unit cap.

You may also sell digital craft files, including SVG cut designs for machines like Cricut or Silhouette, and embroidery and needlework stitch files such as .PES, .DST, and .EXP. For all digital craft files, convert text to outlines or stitches so customers cannot type new words using the font, and do not include, link, or embed the actual font files. Editable templates that let buyers change the wording with the font are not covered by this license; if you need editable templates, ask for a custom add-on.

Tattoo use is permitted for one studio brand across unlimited physical locations. The font may be installed on computers owned or leased by that brand and used for clients tattooed at any of its studios. New branches are automatically covered. Relocations, conventions, and guest spots are included for the licensed brand.

Promotional materials are unlimited. Create online ads, posters, flyers, banners, billboards, and other promotional pieces in any quantity.

This license also grants the following extended media and software rights:

Game development: unlimited use across any number of game titles.

Apps and software: use in one app or software title. Embedding is allowed for use within the app, including a server application that supports that title. Additional apps or titles require additional licenses.

Movie and film: use in one specific motion picture. Each sequel, spin-off, or other production requires a separate license.

TV series: use in one season of a TV series title. Additional seasons require separate licenses.

What you can do (summary): create one logo for one entity; self-host the webfont on unlimited domains and subdomains you control; post unlimited social content with any video length; publish unlimited print and digital copies; produce unlimited physical merchandise; sell outlined SVG cut designs and embroidery stitch files that do not let end users type with the font; run a tattoo brand across unlimited locations; create unlimited promotional materials; build any number of game titles; use and embed the font in one app or software title; use the font in one feature film and one TV season.

What you cannot do: include or share the font files in any download; use third-party font hosting; sell editable templates that allow customers to type with the font; use the font in more than one app/software title without another license; use in additional films, TV seasons, or other productions without additional licenses.

Need a different type of license?

If your use case isn’t fully covered by the options above, reach out. We can create a custom commercial license for your agency, organization, or brand.

Request a Custom License