Since a logo is an integral component of any company, organization, or business branding efforts, making a logo design timeless is imperative. The reason is that logo design is the face of a company or organization and should get beyond trends and time to foster trust and retain loyalty.
But, how to start creating a timeless design for a logo that is also effective in winning audiences’ hearts? Find the explanation in this discussion.
Generally speaking, the following aspects are crucial for creating logo designs. However, certain aspects make a significant difference when done right in creating a truly timeless logo design. We incorporate some examples of how big brands demonstrated them and made their logo designs successful in transcending over time.
The first thing that would make a logo design timeless is simplicity. Rather than just using a bare minimum number of colours or calming tones, you can settle for the opposite. Simplicity in design speaks about straightforwardness, how easy it is to understand, and getting into what is essential and coherent.
The logo of WWF (World Wildlife Fund) below embodies what simplicity means and how it brings the message seamlessly. The organization only combined a mascot for them, which is the iconic Panda illustrated through negative space, with letters to represent the organization’s name. No other unnecessary element, making it more memorizable.
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Although some logo designs do not incorporate any text or monogram at all, most of the timeless logo designs have them to represent their brand’s name. For everlasting logo designs, better options lie in typography with clean and balanced lines. Letterforms with basic shapes, like classic sans-serif and serif still go beyond times and trends.
The logo of Samsung sets a certain example of an adaptable and versatile logo design.
This lettermark logo design type is easily recognized in diverse mediums and utilization. Moreover, the lettermarks also have excellent readability when paired with various colours.
This aspect of creating logo design timeless is still tightly related to the third. A scalable logo design refers to adjustable ones. It maintains quality regardless of the shrink and zooming process, seamlessly compatible with smartphone dimensions, business cards, or billboards.
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Note that colours evoke certain emotions. In terms of logo designs, this element signifies your brand’s value to the audience. You don’t need to only use monochromatic colour.
Yet, you surely must carefully consider the colour scheme, what kind of image you want to signalize, and which emotions you need to engage with the audience. Bear to ponder over which colours will create a cohesive look to the overall logo elements and design.
Uniqlo has a unique approach to incorporating its colour palette. This Japanese fashion brand incorporates red and white to represent the Japanese flag colour in the logo that mimics the modern Japanese seal. Not only do the colours radiate energy, it also speaks volumes about the brand’s passion for bringing positive impact with its products.
While not mandatory, integrating symbols or icons in developing logo design with timeless appeal is beneficial. This element adds a dash of magnetism and bridges you to deliver a complex idea smoothly.
For this objective, what you need is to interpret the message you want to express in common sense and find or illustrate a common symbol that will effectively manifest it. The logo of the Olympic Games is a good model for this point.
The symbol used in the Olympic Games logo seems like mere interlocking rings. Yet, those rings signify five different contingents. Their colours stand for their diversity. Meanwhile, how they interlock with each other signifies unity in diversity.
Above and beyond, relevance is about how the logo communicates your brand’s passion and fundamentals while aligning with the industry and resonating with the audience. For instance, if you provide services that target children, putting playful and casual illustrations and fonts is relevant and logical.
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It’s always tempting to duplicate successful or memorable things. But, it’s a big no in logo design timeless concept. Establishing an authentic logo gives a distinction which is a crucial part of creating a memorable design. Start by avoiding the use of saturated elements, like icons or typography.
Basically, timeless logo designs are meant to be memorable for a long time. Whilst it should be relevant to certain target audiences, designers must embrace the logo design by capturing the attention of a large range of potential users.
Hence, staying with universal yet meaningful things brings timelessness. And, avoid what is trendy or viral at the moment, because it is temporary.
Just as importantly, consider the harmony of the overall logo element. Meaning the fonts, colour palette, spacing, white and negative space (those graphic elements) should be effectively proportional with balanced weight distribution. Peek at Google’s logo, the intact colours and text proportion are just right in place.
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The 10 elements explained above prove that sticking to what is essential helps you to develop a specific concept of memorable and everlasting logo designs.
Primarily, consider simplicity, and adaptability or versatility of the graphic and text elements of your designs. They are critical aspects to determine what kind of font and other graphic elements will successfully translate your idea.
